I was tasked with updating the Great Lakes Burning River Fest because the older logo resembled the GLBC brand prior to their 2013 brand refresh, and the festival also needed to grow into its own successful brand.

Logo Progression

Original logo
My 2016 rebrand
My 2017 update

I updated the color palette to feel more modern and used these colors to create a signature brand gradient to be used as an asset for all promotional materials.

Final logo

Secondary options