I was tasked with rebooting the Great Lakes Burning River Fest branding,  because the older logo resembled the GLBC brand prior to their 2013 brand refresh, and the charitable concert festival also needed to grow into its own successful brand. Throughout my time on this project, I created volunteer shirts, promotional items for sale such as shirts and buttons, all signage leading up to the event and on premise and helped promote through billboards, kiosk signs and social media postings.

Original logo
My 2016 rebrand
My 2017 brand merged update

I updated the color palette to feel more modern and used these colors to create a signature brand gradient to be used as an asset for all promotional materials.